Jacinda Santora

Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content

Digital Marketing

The Gamification Strategy Driving Viral UGC and Gen Z Loyalty:...

Wendy’s and Netflix join forces to flip the fast‑food script with a goth‑inspired...

Digital Marketing

Brainlabs Expands U.S. Reach With Exverus Acquisition

Data-first planning meets AI tooling as two award‑winning independents unite under one...

Influencer Marketing

The Creator Founders Are Here: Building Partnerships That...

TikTok Shops, Amazon programs, and incubators lower barriers for creator brands; make...

Digital Marketing

How Sprite Used Pop Culture and Physical Experiences to Reinvent...

The lemon‑lime soda teams with McDonald’s, Takis, Buldak and more to amplify—not...

Digital Marketing

$13.5 Billion Omnicom-IPG Merger Gets FTC Approval With an Ad...

The deal moves forward provided the combined holding group doesn’t collude to favor or...

Influencer Marketing

Adidas Originals Celebrates Cultural Trailblazers With New...

From Run-D.M.C. to GloRilla, a multigenerational cast underscores the Superstar’s...

Digital Marketing

IAB’s Gaming Ad Framework Helps Brands Measure ROI Across...

Why brands now have the tools to evaluate display, video, audio, and custom gaming ads...

Influencer Marketing

CRM-Powered Seed Lists: Dynamic Segmentation

Consumers no longer accept random product dumps as authentic endorsements, and...

Influencer Marketing

Micro-Influencer Swarms: Scale UGC with Briefs, Dashboards...

How can a single coordinator mobilize a hundred micro-ambassadors to deliver authentic...