Wendy’s and Netflix join forces to flip the fast‑food script with a goth‑inspired...
Brainlabs Expands U.S. Reach With Exverus Acquisition
Data-first planning meets AI tooling as two award‑winning independents unite under one...
The Creator Founders Are Here: Building Partnerships That...
TikTok Shops, Amazon programs, and incubators lower barriers for creator brands; make...
How Sprite Used Pop Culture and Physical Experiences to Reinvent...
The lemon‑lime soda teams with McDonald’s, Takis, Buldak and more to amplify—not...
$13.5 Billion Omnicom-IPG Merger Gets FTC Approval With an Ad...
The deal moves forward provided the combined holding group doesn’t collude to favor or...
Adidas Originals Celebrates Cultural Trailblazers With New...
From Run-D.M.C. to GloRilla, a multigenerational cast underscores the Superstar’s...
IAB’s Gaming Ad Framework Helps Brands Measure ROI Across...
Why brands now have the tools to evaluate display, video, audio, and custom gaming ads...
CRM-Powered Seed Lists: Dynamic Segmentation
Consumers no longer accept random product dumps as authentic endorsements, and...
Micro-Influencer Swarms: Scale UGC with Briefs, Dashboards...
How can a single coordinator mobilize a hundred micro-ambassadors to deliver authentic...